Selected Projects

MYOB Acumatica

I helped MYOB Acumatica show its human side, turning enterprise struggles into stories of progress with “Pain into Possibility.” I also helped give “What’s New, What’s Next” and “Discover Online” a fresher feel, making updates and webinars feel less like homework and more like genuine discovery.

MYOB Master Brand

For the MYOB master brand, I refined the tone of voice across every vertical and brought it to life through retail, digital, and social assets. I also worked on “We All Agree on MYOB,” shaping mid- and bottom-funnel messaging for social and digital while exploring bold OOH executions.

For Solo by MYOB, I helped bring the brand’s feisty sidekick voice to life across every touchpoint, from OOH, digital/UX, social, retail, event, and eDM journeys. From bold lines to playful campaign hooks and customer offers, I crafted copy that spoke directly to sole operators and founders with energy, humour and clarity, resulting a cohesive, personality-driven rollout that made admin feel lighter, brighter, and a little more fun.

Solo by MYOB

MYOB

At MYOB, I helped sharpen the brand’s voice across big campaigns like “We All Agree on MYOB” and “Pain into Possibility” for their enterprise offering, while refining tone across every vertical in BAU to keep things clear, human and consistent.